Ecommerce SEO can increase website visibility, foster visitor trust and drive sales growth. Furthermore, it helps identify target audiences’ intent.
Forbes estimates that Google receives 71% of clicks via the first page, making a small ranking on this first page highly effective at increasing eCommerce traffic.
Keyword research
Keyword research is an integral component of e commerce SEO, as it will allow you to establish which search terms to target on your site. Tools like the AdWords Keyword Planner, SEMrush and Ahrefs can be useful in discovering relevant search terms for your products and business. Another way is analysing competitor sites to discover possible keywords.
Consideration should also be given to the search intent of each keyword, with those with informational intent more useful to your website, while commercial ones more likely leading to purchases. You can easily identify search intent by reviewing Google Adwords snippets or your website analytics reports.
When selecting keywords, it is important to consider both their monthly search volume and competition level. A high search volume shows that many people are searching for it while low competition will make ranking simpler.
On-page optimisation
Search engine traffic can be an extremely valuable marketing channel for eCommerce businesses, yet understanding its ins and outs is crucial for optimising results. By employing just a few simple techniques, search engine rankings will increase and sales will soar!
On-page optimisation refers to the process of tailoring a page’s content and code in order to target certain keywords, from meta descriptions to image alt tags and even website structure optimisation for search engines. Doing this will boost search engine rankings while simultaneously improving user experience.
e commerce SEO websites must take extra measures to ensure their backlinks are quality and relevant, such as by guest posting on blogs related to your niche. Acquiring high-quality backlinks will bolster your site’s authority, one of the main factors in search engine rankings.
Another aspect to take into account when optimising your website for SEO is load speed. A fast site will benefit its SEO performance immensely if it’s mobile-friendly; free online tools such as Google PageSpeed Insights and Mobile-Friendly Test are great resources to use when monitoring this aspect of performance. You can improve it further by eliminating unnecessary elements, like large images or scripts; using online tools can also identify less apparent errors such as duplicate pages or missing header tags – so be sure not to overlook these key components when optimising for SEO!
Off-page optimisation
Off-Page SEO of an ecommerce website involves strategies outside your website that contribute to its rankings, such as link building and social media marketing. These techniques can increase traffic and brand recognition while simultaneously building an authority position within your industry and providing a solid basis for on-Page Optimisation.
Guest posting is one of the key off-page SEO techniques, offering an efficient way of building backlinks for your ecommerce store. Simply find high-quality blogs in your niche and pitch guest posts there; to maximise this technique’s effectiveness you must produce unique, target-audience relevant articles; this will guarantee that your website achieves top rankings in SERPs.
e commerce SEO websites should take full advantage of social media engagement to build brand recognition among their customer base and increase conversions. Social media also serves to increase brand visibility while promoting products and services, ultimately leading to higher website traffic and sales growth.
Link building
Ecommerce SEO involves optimising the content and structure of an ecommerce website in order to generate organic traffic, including improving page rank through keyword research, creating conversion-boosting content, building links from authoritative sources, and improving the user experience – thereby increasing its visibility, encouraging consumers to make purchases, and inspiring brand loyalty.
Ecommerce marketers used to focus on building links to their homepages for search engine rankings; now it is more essential that ecommerce marketers focus on optimising for internal linking – with quality links relevant to products and services you offer and understanding user intent by producing high-quality content that addresses questions they might have about these.
Backlinks remain an essential element for SEO in 2023. Luckily, using white-hat techniques such as guest blogging, local link building and resource page link building to acquire them should prove successful. Local link building gives more weight to backlinks from sites within a specific location – for instance a Brooklyn bakery might find more favour with backlinks from local food bloggers rather than national food publications.